News from Printed Lanyards

Lanyard printing is a large, interesting and ever changing industry, and with that in mind we have set up our very own news section to keep you up to date with the latest in lanyard printing. In this area of the site we will be keeping up to date with the latest in lanyard printing and printed lanyard manufacture as well as sharing our insights into the printed lanyard industry. On top of this we will also use this area to keep our users informed with what's going on at printed-lanyards.com and how this may affect them. We hope you enjoy reading our lanyard printing news!

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Defining Your Brand

What does your brand say about your business? It’s an important question that’s at the very heart of modern marketing. If you are setting up a new business or thinking about rebranding an existing one, the first thing to think about is what your brand stands for. This can be a complex, time consuming and often frustrating process. But getting it right can mean the difference between success and failure. Fortunately, there is a method to the madness. Start by asking yourself the following questions:

• What does your business stand for?
• What do you want to achieve
• What makes your company unique?
• Why should a customer choose you over your competitors?
How do your services or products benefit your customers?
• What do people think of your company?
• How would you like your business to be perceived?

Start with Research

Every successful brand starts with thorough customer research. Find out what your target audience loves, hates, needs and desires and you will quickly build up an understanding of what they expect from you. And never try and second-guess your customers. If you don’t know something, ask. People are more than willing to volunteer their opinion if they are made to feel valued and respected. If you don’t feel comfortable or simply don’t have time to do the legwork, you can employ the services of a professional market research company who can find out the answers for you.

Once you understand what your customers want and how you can provide it for them, it’s time to put your brand in to action. Here are eight top tips on how to give your brand a healthy head start.

Visual Identity

The most important part of your branding is getting your visual identity right. What do you want your logo to look like? What colour scheme best represents your business? When you have your new identity, use it everywhere. Update your website, use it on social media, redesign your business stationery, add it to staff uniforms, wear it on a lanyard around your next; whatever helps you spread the word about your business. For the best possible outcome, it’s a good idea to hire a professional designer.

Your Brand Vision

To help your brand succeed, every employee of your business has to be on the same page. That’s why it’s important to write down and distribute your brand messages. These are the fundamental principals that underpin everything you do. It may be something as simple as ‘serve the best tea and cake on Chorley high street’, but as long as your employees understand that this is what you are aiming for, you can achieve it together. And let your customers know too.


Branding Through and Through

The word branding doesn’t just describe what your business looks like, it runs through everything you do and say. Your products, service, staff, premises, the lanyard around your neck and even you are essential pieces of the puzzle that is your brand. Every time you step through the door, answer the phone or send an email, you are representing your brand. It’s vital to your reputation that each team member understands your business objectives and how they can help your brand grow.


Create a Brand Voice

What does your brand sound like? This may seem like a bit of a strange question, but your brand has a very real voice; and this voice has a big impact on your business. Every email you send, every advert you run, and every time your employees speak to a customer, your brand is saying something to the world. You need to make sure that what you are saying is positive, passionate and well informed.

Is your brand friendly and funny? Or are you serious and professional? Do you have an air of luxury, or are you a brand of the people? By establishing a consistent tone of voice, you can communicate with your customers in an authentic and engaging way.



Complement Your Logo with a Catchy Strapline

A strapline is a great way to let your customers know what you do and what you stand for. If your business name is something very descriptive like Tom’s Taxis you’ll want to choose a strapline that sums up your brand ethos; for example, it could be “luxury travel for professional people”. If you do something a little more niche, you may need a strapline that explains the service you provide. For example, you may run a digital marketing consultancy called Zest. It’s unclear what you do from your name, so your strapline could be something along the lines of “effective digital marketing solutions”. Choose something short and full of personality, and you will help strengthen your brand reputation. Your strapline should sit next to or below your logo and can be featured on everything from your signage to your staff lanyards.


Have Standards

It’s a good idea to produce some official brand guidelines to establish company wide best practice when promoting your business. It’s a simple way of helping your staff stay consistent and on message. These guidelines can cover everything from how and where to use your logo, which shade of red your uniforms should be, and the type of language to use in client emails.


Be True to Your Brand

In business, honesty is always the best policy. That’s why you should never make brand promises you can’t deliver. Your loyal customers will stop picking up the phone, and new customers will leave after the first disappointment. It will also severely damage your reputation. Just be honest about what you do and you will attract customers that are genuinely interested in the service or product you provide.


Consistency is King

The last but most important thing to remember is consistency. You need to ensure that every element of your business is moving in the same direction. If your brochures were designed using your old branding, get new ones printed. If your junior marketing executive is using off-brand language on social media, sit down with them and help them understand how to speak with the correct tone of voice. People warm to brands that they feel they know and understand. By being consistent in everything you say and do, you can encourage customer loyalty and significantly boost your profits.

Brand Identity

How to Incentivise Your Staff Correctly

Valued staff are happy staff. It’s a well proven fact that offering bonuses, perks and incentives increases employee satisfaction and can dramatically boost your bottom line. If you want to keep your workforce happy and productive, an incentive scheme or company discount card can work wonders.

By setting achievable goals, you can motivate staff to help drive your business objectives, whether this is an increase in sales, improved customer loyalty or better service levels. Not only this, it can encourage them to see themselves as a valued part of the business.

Plus, it’s a brilliant way of thanking your employees for their continued efforts. And everyone likes being thanked.

If you are thinking about setting up a staff incentive scheme, start by considering these top ten tips:


Decide on who you're incentivising

Every person you employ is essential to the success of your business. But the varied nature of the modern workforce means that not all staff members achieve success on the same terms. You may have a sales team whose efforts are measured by the number of units they sell. However, your clerical staff may work just as hard, but have no way of tangibly demonstrating their productivity. To ensure that you maintain harmony, it’s important that you reward everyone equally for their hard work. That’s why a workplace incentive scheme or company discount card is such a good idea.

You can reward people individually or strengthen working relationships by giving out prizes for the most successful team. Or both. The choice is yours.


Don’t Splash the Cash

Cash incentives may seem like a good idea, after all, who doesn’t love an extra few pounds in their pocket at the end of the month? But by giving cash, you are suggesting to your workforce that you are underpaying them for a job well done and that they deserve more. Cash incentives are easy to compare. If you pay one employee £100 one month, but reward another £80 for the same achievement the following month, resentments will build and you may be accused of favouritism. A company discount card makes a much better reward, but also offers a way for your employees to save money.


Choose the right rewards

The rewards you choose depend on the type of business you run and the people you employ. If you run an independent fashion label and your staff are predominantly young women, tickets to the FA Cup Final are unlikely to be as motivating as a spa weekend break for two. Vouchers are often a good idea as they allow recipients to choose their own prize. A points system or staff discount card are also good ways of helping team member accumulate the value of their reward and turn it in to something they truly desire.


Fix the Goalposts

It’s important for your employees to know what they are aiming to achieve and what they can expect in return when they do. By setting simple, achievable targets and making it clear how success will be measured, your team will understand what is expected of them and how close they are to the finishing line. Without setting standards, it’s far harder to determine who deserves praise and who needs a little more motivation.


Be Open to Change

If you’ve been running the same incentive scheme for a while, it’s a good idea to perform a simple health check. Are your team achieving the goals too often or not at all? Is the reward appropriate to the effort put in? Do your employees value the rewards you are giving them or do this need to be improved? Is the scheme helping you succeed in your overall business aims? Remember that the scheme should be an on-going process and encourage people to aim for long term improvement not just short term rewards.


Engage

The best way to generate support for your incentive scheme is to get people talking about it. Publicise it before, during and after the launch and you will ensure that your employees understand and appreciate it. Engagement is the key and this can be done using posters, internal emails, leaflets, letters and special events. When winners are chosen, make sure their achievements are honoured publically. Not only will this make them feel valued and respected, it will provide others with an example to live up to. Make sure you include details of the prize in your promotional materials and publish pictures of the deserving winner once they have received their prize.



Create relevant and measurable goals

If you are thinking about starting an employee incentive scheme, it’s essential that you think carefully about the goals you set. Not every business can base their incentive scheme on sales figures. Think about what you would like your business to achieve and how your staff can help you do this. Perhaps you should aim for 95% customer satisfaction. Or if you run a bespoke knitwear company, how about a reward for ‘most scarves knitted in a month’. And if you rely on digital marketing, you could reward the employee who generated most site visits. By setting clear objectives, you can avoid confusion over how success is achieved and reward those employees who are working hardest.


Don’t Set the Bar too High

Always remember that for the incentive to be motivational, it also has to be achievable. By setting unrealistic targets, you will demoralise your workforce and have a negative effect on productivity. When a team member achieves their target, ensure that you publicise their success. This will help people see the benefits of achieving their goals and encourage them to work even harder.


Analyse and Publicise

The best way to motivate people is to add a healthy element of competition to the work environment. And the most effective way of doing this is to publish progress reports, statistics and league tables. This will help people see where their strengths lie and what needs a little more work. If you keep careful records, you will also be able to analyse productivity before and after the introduction of your incentive scheme and see how well it’s working. For example, if you are using staff discount cards to incentivise your workforce, you can offer additional discounts for top performing staff and track how often this discount is used and how effective the incentive is.



Fresh for Success

We all know that the working day goes quicker when we have something exciting to look forward to. That’s why it’s important to keep your incentive scheme fresh, varied and engaging. Always keep in my mind your business objectives and realign your incentive scheme appropriately. This will help you keep rewards relevant and your staff motivated.

Staff incentives


The Importance of Staff ID Lanyards

We all know what it’s like to start a new job. The anticipation, the worry, the desire to please, it’s almost enough to make you forget your own name. It’s rather helpful then, that the first thing you are handed when you walk through the door is your new employee ID. Clip-on, lanyard, or pin badge, your ID acts as an icebreaker, a means of introduction and a helpful way to remind people of your name. But more than that, it’s a badge of honour, a declaration of belonging, and a token of legitimacy.

Even the most experienced of CEOs started out wearing a name badge, and they are an important part of the culture of most businesses. Here are seven reasons that they are vital for you and your company:


Know Who’s Who

If you operate a busy business, you need to know that the people walking in and out of your door are allowed to be there. Staff ID lanyards and cards immediately identify an individual as one of your own, and anyone who isn’t in possession of one can be stopped and politely questioned. This is particularly helpful if you have a large workforce, and can help your security team challenge anyone they suspect of being on the premises without permission.



Help Restrict Access

Depending on your business, you may need to restrict access to particular areas of your premises. For example, if you run a technology company with a research department, you will want to keep your labs sterile. Similarly, if you run a huge retail business, the floor staff will not generally be allowed access to the cash office. You can use employee ID cards to limit the areas accessible to particular staff, and track the movements of individuals if foul play is suspected.


Create a Sense of Community

Staff morale is important to any business. Employee IDs are a great way to create a sense of belonging throughout your company. If all are wearing ID lanyards, they help individual staff members feel part of the business, and make it easier for other people to recognise a fellow employee. They also provide a great opportunity for people who may not have otherwise spoken to each other to start up a conversation.


Track Punctuality

If your workforce is paid by the hour, ID cards can be used as an effective means of tracking arrival and departure times. By replacing clocking in cards with personal IDs, you can check who is putting that extra effort in, and who is failing to pull their weight. Installing a simple swipe in and swipe out system at your front door can give you the most accurate reading of staff punctuality and working hours and identify any problems you may have.


Reward Staff

ID cards offer a brilliant way to incentivise your workforce. Many businesses offer their staff great perks like product discounts, vouchers and more. They may also establish partnerships with local and national businesses for discounts on everything from dining out to cinema tickets. All you need to do is flash your staff ID and you could benefit from a significant saving.


Essential in an Emergency

In the unlikely event of a medical emergency, your employee ID may just save your life. Many include personal medical details like your blood group, and all of them contain some form of contact information. If the emergency services can’t get hold of your next of kin, they may be able to call your place of work and find alternative contact details. At the very minimum, your ID will tell them your name, an essential detail when dealing with shock.


Help the Business World Run Smoothly

Without a doubt, staff ID lanyards are an essential part of the culture of most organisations, enabling management and security to see at a glance who’s in front of them. They create a sense of community, help keep your business safe and secure, and make the working day run smoothly. But they also mean different things to different people. From the enthusiastic junior executive who buffs his name badge every morning to the CEO who needs to put names to faces, the humble employee ID is an important part of how the world does business. So always remember to wear yours with pride.

Importance of staff id